Every typeface starts with a decision about how much it should say. ZT Hakimi chose to say less — clean, balanced, built to carry text without getting in the way. ZT Editorial90 is what happens when that same hand decides to say more, and say it with conviction.

The bones are the same: the proportions, the rhythm, the sense of control that comes from thinking in systems rather than single letters. What’s different shows up at the letter level. The ‘a’ makes the point clearest: a flat, flag-like ear cuts sharply down into a long diagonal stroke before opening into a full, rounded bowl — an assertive gesture that Hakimi’s quieter construction doesn’t have. The same sharpened logic carries across b, d, g, h, m, n, p, q, r, u, and G.

This isn’t Hakimi dressed up, and it isn’t a different typeface wearing Hakimi’s name. It’s the same discipline, redrawn letter by letter to carry more character — built for the moments when type is meant to be read and noticed at once: headlines, covers, editorial spreads, anywhere a page needs to speak with authority instead of just holding information.

— Zelowtype